{"id":10325,"date":"2023-05-20T22:59:50","date_gmt":"2023-05-20T19:59:50","guid":{"rendered":"https:\/\/brainb.co.il\/?p=10325"},"modified":"2026-02-17T23:06:36","modified_gmt":"2026-02-17T21:06:36","slug":"%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f","status":"publish","type":"post","link":"https:\/\/brainb.co.il\/en\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\/","title":{"rendered":"\u05de\u05d9\u05ea\u05d5\u05d2 \u05dc\u05d7\u05e0\u05d5\u05ea \u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10325\" class=\"elementor elementor-10325\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edec260 elementor-section-height-full elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-items-middle qodef-elementor-content-no\" data-id=\"edec260\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97e6516 qodef-gradient-background-column--no\" data-id=\"97e6516\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8db568b elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"8db568b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3109511 qodef-gradient-background-column--no\" data-id=\"3109511\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88806e1 elementor-widget elementor-widget-image\" data-id=\"88806e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"641\" src=\"https:\/\/brainb.co.il\/wp-content\/uploads\/2018\/12\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05d7\u05d1\u05e8\u05ea-\u05de\u05d9\u05ea\u05d5\u05d2-\u05de\u05e9\u05e8\u05d3-\u05e4\u05e8\u05e1\u05d5\u05dd.jpg\" class=\"attachment-large size-large wp-image-1266\" alt=\"\" srcset=\"https:\/\/brainb.co.il\/wp-content\/uploads\/2018\/12\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05d7\u05d1\u05e8\u05ea-\u05de\u05d9\u05ea\u05d5\u05d2-\u05de\u05e9\u05e8\u05d3-\u05e4\u05e8\u05e1\u05d5\u05dd.jpg 800w, https:\/\/brainb.co.il\/wp-content\/uploads\/2018\/12\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05d7\u05d1\u05e8\u05ea-\u05de\u05d9\u05ea\u05d5\u05d2-\u05de\u05e9\u05e8\u05d3-\u05e4\u05e8\u05e1\u05d5\u05dd-300x240.jpg 300w, https:\/\/brainb.co.il\/wp-content\/uploads\/2018\/12\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05d7\u05d1\u05e8\u05ea-\u05de\u05d9\u05ea\u05d5\u05d2-\u05de\u05e9\u05e8\u05d3-\u05e4\u05e8\u05e1\u05d5\u05dd-768x615.jpg 768w, https:\/\/brainb.co.il\/wp-content\/uploads\/2018\/12\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05d7\u05d1\u05e8\u05ea-\u05de\u05d9\u05ea\u05d5\u05d2-\u05de\u05e9\u05e8\u05d3-\u05e4\u05e8\u05e1\u05d5\u05dd-600x481.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0ca96e5 qodef-gradient-background-column--no\" data-id=\"0ca96e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f8ee8f elementor-widget elementor-widget-heading\" data-id=\"8f8ee8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u05de\u05d9\u05ea\u05d5\u05d2 \u05dc\u05d7\u05e0\u05d5\u05ea \u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3627072 elementor-widget elementor-widget-text-editor\" data-id=\"3627072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u05de\u05d9\u05ea\u05d5\u05d2 \u05de\u05d7\u05d3\u05e9 \u05dc\u05d7\u05e0\u05d5\u05ea \u05e8\u05d4\u05d9\u05d8\u05d9\u05dd \u05d1\u05d9\u05e8\u05d5\u05e9\u05dc\u05d9\u05dd. \u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df \u05d4\u05d9\u05e0\u05d4 \u05d7\u05e0\u05d5\u05ea \u05d1\u05e2\u05dc \u05d5\u05ea\u05df \u05e9\u05dc \u05e2\u05e9\u05e8\u05d5\u05ea \u05e9\u05e0\u05d9\u05dd \u05d1\u05d9\u05e8\u05d5\u05e9\u05dc\u05d9\u05dd. \u05d1\u05e4\u05e8\u05d5\u05d9\u05d9\u05e7\u05d8 \u05d6\u05d4 \u05e2\u05d9\u05e6\u05d1\u05e0\u05d5 \u05e2\u05d1\u05d5\u05e8 \u05d4\u05d7\u05e0\u05d5\u05ea \u05dc\u05d5\u05d2\u05d5\u05ea \u05d7\u05d3\u05e9 \u05d4\u05db\u05d5\u05dc\u05dc \u05e9\u05e4\u05d4 \u05e2\u05d9\u05e6\u05d5\u05d1\u05d9\u05ea \u05d7\u05d3\u05e9\u05d4 \u05d1\u05d4\u05ea\u05d0\u05dd \u05dc\u05d0\u05d5\u05e4\u05d9 \u05d4\u05d7\u05e0\u05d5\u05ea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e02a97e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e02a97e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b92d531 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"b92d531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4eee6b9\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/brainb.co.il\/en\/tag\/%d7%92%d7%a8%d7%a4%d7%99%d7%a7%d7%90%d7%99-%d7%a4%d7%a8%d7%99%d7%9c%d7%a0%d7%a1\/\" class=\"elementor-post-info__terms-list-item\">\u05d2\u05e8\u05e4\u05d9\u05e7\u05d0\u05d9 \u05e4\u05e8\u05d9\u05dc\u05e0\u05e1<\/a>, <a href=\"https:\/\/brainb.co.il\/en\/tag\/%d7%9e%d7%99%d7%aa%d7%95%d7%92\/\" class=\"elementor-post-info__terms-list-item\">Branding<\/a>, <a href=\"https:\/\/brainb.co.il\/en\/tag\/%d7%a2%d7%99%d7%a6%d7%95%d7%91-%d7%9c%d7%95%d7%92%d7%95\/\" class=\"elementor-post-info__terms-list-item\">\u05e2\u05d9\u05e6\u05d5\u05d1 \u05dc\u05d5\u05d2\u05d5<\/a>, <a href=\"https:\/\/brainb.co.il\/en\/tag\/%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\/\" class=\"elementor-post-info__terms-list-item\">\u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a67b8b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5a67b8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-408fb53 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"408fb53\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8967990 qodef-gradient-background-column--no\" data-id=\"8967990\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dde1b8 elementor-post-navigation-borders-yes elementor-widget elementor-widget-global elementor-global-10270 elementor-widget-post-navigation\" data-id=\"4dde1b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/brainb.co.il\/en\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\/%d7%a7%d7%9e%d7%a4%d7%99%d7%99%d7%9f-%d7%95%d7%99%d7%93%d7%99%d7%90%d7%95-%d7%9c%d7%97%d7%93%d7%a8%d7%99-%d7%90%d7%a8%d7%95%d7%a0%d7%95%d7%aa-2\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">\u05d4\u05e7\u05d5\u05d3\u05dd<\/span><span class=\"post-navigation__prev--title\">\u05e7\u05de\u05e4\u05d9\u05d9\u05df \u05d5\u05d9\u05d3\u05d9\u05d0\u05d5 \u05dc\u05ea\u05e2\u05e8\u05db\u05d5\u05ea \u05e7\u05dc\u05d9\u05d0\u05d4<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/brainb.co.il\/en\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\/%d7%94%d7%93%d7%9e%d7%99%d7%99%d7%94-%d7%9c%d7%95%d7%99%d7%9c%d7%95%d7%9f-%d7%96%d7%91%d7%a8%d7%94\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">\u05d4\u05d1\u05d0<\/span><span class=\"post-navigation__next--title\">\u05d4\u05d3\u05de\u05d9\u05d9\u05d4 \u05dc\u05d5\u05d9\u05dc\u05d5\u05df \u05d6\u05d1\u05e8\u05d4<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u05de\u05d9\u05ea\u05d5\u05d2 \u05de\u05d7\u05d3\u05e9 \u05dc\u05d7\u05e0\u05d5\u05ea \u05e8\u05d4\u05d9\u05d8\u05d9\u05dd \u05d1\u05d9\u05e8\u05d5\u05e9\u05dc\u05d9\u05dd. \u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df \u05d4\u05d9\u05e0\u05d4 \u05d7\u05e0\u05d5\u05ea \u05d1\u05e2\u05dc \u05d5\u05ea\u05df \u05e9\u05dc \u05e2\u05e9\u05e8\u05d5\u05ea \u05e9\u05e0\u05d9\u05dd \u05d1\u05d9\u05e8\u05d5\u05e9\u05dc\u05d9\u05dd. \u05d1\u05e4\u05e8\u05d5\u05d9\u05d9\u05e7\u05d8 \u05d6\u05d4 \u05e2\u05d9\u05e6\u05d1\u05e0\u05d5 \u05e2\u05d1\u05d5\u05e8 \u05d4\u05d7\u05e0\u05d5\u05ea \u05dc\u05d5\u05d2\u05d5\u05ea \u05d7\u05d3\u05e9 \u05d4\u05db\u05d5\u05dc\u05dc \u05e9\u05e4\u05d4 \u05e2\u05d9\u05e6\u05d5\u05d1\u05d9\u05ea \u05d7\u05d3\u05e9\u05d4 \u05d1\u05d4\u05ea\u05d0\u05dd \u05dc\u05d0\u05d5\u05e4\u05d9 \u05d4\u05d7\u05e0\u05d5\u05ea.<\/p>","protected":false},"author":1,"featured_media":1266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[120,108],"tags":[163,118,119,127],"class_list":["post-10325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-120","category-108","tag-163","tag-118","tag-119","tag-127"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u05de\u05d9\u05ea\u05d5\u05d2 \u05dc\u05d7\u05e0\u05d5\u05ea \u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df - \u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd BRAIN &amp; BRAND<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brainb.co.il\/en\/\u05e4\u05e8\u05d5\u05d9\u05d9\u05e7\u05d8\u05d9\u05dd\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05dc\u05d7\u05e0\u05d5\u05ea-\u05e8\u05d4\u05d9\u05d8\u05d9-\u05de\u05e2\u05d9\u05d9\u05df\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u05de\u05d9\u05ea\u05d5\u05d2 \u05dc\u05d7\u05e0\u05d5\u05ea \u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df - \u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd BRAIN &amp; BRAND\" \/>\n<meta property=\"og:description\" content=\"\u05de\u05d9\u05ea\u05d5\u05d2 \u05de\u05d7\u05d3\u05e9 \u05dc\u05d7\u05e0\u05d5\u05ea \u05e8\u05d4\u05d9\u05d8\u05d9\u05dd \u05d1\u05d9\u05e8\u05d5\u05e9\u05dc\u05d9\u05dd. \u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df \u05d4\u05d9\u05e0\u05d4 \u05d7\u05e0\u05d5\u05ea \u05d1\u05e2\u05dc \u05d5\u05ea\u05df \u05e9\u05dc \u05e2\u05e9\u05e8\u05d5\u05ea \u05e9\u05e0\u05d9\u05dd \u05d1\u05d9\u05e8\u05d5\u05e9\u05dc\u05d9\u05dd. \u05d1\u05e4\u05e8\u05d5\u05d9\u05d9\u05e7\u05d8 \u05d6\u05d4 \u05e2\u05d9\u05e6\u05d1\u05e0\u05d5 \u05e2\u05d1\u05d5\u05e8 \u05d4\u05d7\u05e0\u05d5\u05ea \u05dc\u05d5\u05d2\u05d5\u05ea \u05d7\u05d3\u05e9 \u05d4\u05db\u05d5\u05dc\u05dc \u05e9\u05e4\u05d4 \u05e2\u05d9\u05e6\u05d5\u05d1\u05d9\u05ea \u05d7\u05d3\u05e9\u05d4 \u05d1\u05d4\u05ea\u05d0\u05dd \u05dc\u05d0\u05d5\u05e4\u05d9 \u05d4\u05d7\u05e0\u05d5\u05ea.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brainb.co.il\/en\/\u05e4\u05e8\u05d5\u05d9\u05d9\u05e7\u05d8\u05d9\u05dd\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05dc\u05d7\u05e0\u05d5\u05ea-\u05e8\u05d4\u05d9\u05d8\u05d9-\u05de\u05e2\u05d9\u05d9\u05df\/\" \/>\n<meta property=\"og:site_name\" content=\"\u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd BRAIN &amp; BRAND\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/BrainandBrandIL\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-20T19:59:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T21:06:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brainb.co.il\/wp-content\/uploads\/2018\/12\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05d7\u05d1\u05e8\u05ea-\u05de\u05d9\u05ea\u05d5\u05d2-\u05de\u05e9\u05e8\u05d3-\u05e4\u05e8\u05e1\u05d5\u05dd.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"641\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brainb.co.il\\\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\\\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brainb.co.il\\\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\\\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/brainb.co.il\\\/#\\\/schema\\\/person\\\/49a79924d5509dfef9ed5250669034e0\"},\"headline\":\"\u05de\u05d9\u05ea\u05d5\u05d2 \u05dc\u05d7\u05e0\u05d5\u05ea \u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df\",\"datePublished\":\"2023-05-20T19:59:50+00:00\",\"dateModified\":\"2026-02-17T21:06:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brainb.co.il\\\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\\\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\\\/\"},\"wordCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/brainb.co.il\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/brainb.co.il\\\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\\\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brainb.co.il\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05d7\u05d1\u05e8\u05ea-\u05de\u05d9\u05ea\u05d5\u05d2-\u05de\u05e9\u05e8\u05d3-\u05e4\u05e8\u05e1\u05d5\u05dd.jpg\",\"keywords\":[\"\u05d2\u05e8\u05e4\u05d9\u05e7\u05d0\u05d9 \u05e4\u05e8\u05d9\u05dc\u05e0\u05e1\",\"\u05de\u05d9\u05ea\u05d5\u05d2\",\"\u05e2\u05d9\u05e6\u05d5\u05d1 \u05dc\u05d5\u05d2\u05d5\",\"\u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df\"],\"articleSection\":[\"\u05de\u05d9\u05ea\u05d5\u05d2\",\"\u05e4\u05e8\u05d5\u05d9\u05d9\u05e7\u05d8\u05d9\u05dd\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brainb.co.il\\\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\\\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\\\/\",\"url\":\"https:\\\/\\\/brainb.co.il\\\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\\\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\\\/\",\"name\":\"\u05de\u05d9\u05ea\u05d5\u05d2 \u05dc\u05d7\u05e0\u05d5\u05ea \u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df - \u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd BRAIN &amp; BRAND\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brainb.co.il\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brainb.co.il\\\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\\\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brainb.co.il\\\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\\\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brainb.co.il\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05d7\u05d1\u05e8\u05ea-\u05de\u05d9\u05ea\u05d5\u05d2-\u05de\u05e9\u05e8\u05d3-\u05e4\u05e8\u05e1\u05d5\u05dd.jpg\",\"datePublished\":\"2023-05-20T19:59:50+00:00\",\"dateModified\":\"2026-02-17T21:06:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brainb.co.il\\\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\\\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brainb.co.il\\\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\\\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/brainb.co.il\\\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\\\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brainb.co.il\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05d7\u05d1\u05e8\u05ea-\u05de\u05d9\u05ea\u05d5\u05d2-\u05de\u05e9\u05e8\u05d3-\u05e4\u05e8\u05e1\u05d5\u05dd.jpg\",\"contentUrl\":\"https:\\\/\\\/brainb.co.il\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05d7\u05d1\u05e8\u05ea-\u05de\u05d9\u05ea\u05d5\u05d2-\u05de\u05e9\u05e8\u05d3-\u05e4\u05e8\u05e1\u05d5\u05dd.jpg\",\"width\":800,\"height\":641},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brainb.co.il\\\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\\\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brainb.co.il\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u05de\u05d9\u05ea\u05d5\u05d2 \u05dc\u05d7\u05e0\u05d5\u05ea \u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brainb.co.il\\\/#website\",\"url\":\"https:\\\/\\\/brainb.co.il\\\/\",\"name\":\"\u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd BRAIN & BRAND\",\"description\":\"\u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd BRAIN &amp; BRAND\",\"publisher\":{\"@id\":\"https:\\\/\\\/brainb.co.il\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brainb.co.il\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brainb.co.il\\\/#organization\",\"name\":\"\u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd BRAIN & BRAND\",\"url\":\"https:\\\/\\\/brainb.co.il\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/brainb.co.il\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/brainb.co.il\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Brain-Brand.png\",\"contentUrl\":\"https:\\\/\\\/brainb.co.il\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Brain-Brand.png\",\"width\":1622,\"height\":267,\"caption\":\"\u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd BRAIN & BRAND\"},\"image\":{\"@id\":\"https:\\\/\\\/brainb.co.il\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/BrainandBrandIL\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brainb.co.il\\\/#\\\/schema\\\/person\\\/49a79924d5509dfef9ed5250669034e0\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/983a75539e0ccd266171519675ce8ac2eaa7173489720180c8298ae81cc0deac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/983a75539e0ccd266171519675ce8ac2eaa7173489720180c8298ae81cc0deac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/983a75539e0ccd266171519675ce8ac2eaa7173489720180c8298ae81cc0deac?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/brainb.co.il\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u05de\u05d9\u05ea\u05d5\u05d2 \u05dc\u05d7\u05e0\u05d5\u05ea \u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df - \u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd BRAIN &amp; BRAND","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brainb.co.il\/en\/\u05e4\u05e8\u05d5\u05d9\u05d9\u05e7\u05d8\u05d9\u05dd\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05dc\u05d7\u05e0\u05d5\u05ea-\u05e8\u05d4\u05d9\u05d8\u05d9-\u05de\u05e2\u05d9\u05d9\u05df\/","og_locale":"en_US","og_type":"article","og_title":"\u05de\u05d9\u05ea\u05d5\u05d2 \u05dc\u05d7\u05e0\u05d5\u05ea \u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df - \u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd BRAIN &amp; BRAND","og_description":"\u05de\u05d9\u05ea\u05d5\u05d2 \u05de\u05d7\u05d3\u05e9 \u05dc\u05d7\u05e0\u05d5\u05ea \u05e8\u05d4\u05d9\u05d8\u05d9\u05dd \u05d1\u05d9\u05e8\u05d5\u05e9\u05dc\u05d9\u05dd. \u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df \u05d4\u05d9\u05e0\u05d4 \u05d7\u05e0\u05d5\u05ea \u05d1\u05e2\u05dc \u05d5\u05ea\u05df \u05e9\u05dc \u05e2\u05e9\u05e8\u05d5\u05ea \u05e9\u05e0\u05d9\u05dd \u05d1\u05d9\u05e8\u05d5\u05e9\u05dc\u05d9\u05dd. \u05d1\u05e4\u05e8\u05d5\u05d9\u05d9\u05e7\u05d8 \u05d6\u05d4 \u05e2\u05d9\u05e6\u05d1\u05e0\u05d5 \u05e2\u05d1\u05d5\u05e8 \u05d4\u05d7\u05e0\u05d5\u05ea \u05dc\u05d5\u05d2\u05d5\u05ea \u05d7\u05d3\u05e9 \u05d4\u05db\u05d5\u05dc\u05dc \u05e9\u05e4\u05d4 \u05e2\u05d9\u05e6\u05d5\u05d1\u05d9\u05ea \u05d7\u05d3\u05e9\u05d4 \u05d1\u05d4\u05ea\u05d0\u05dd \u05dc\u05d0\u05d5\u05e4\u05d9 \u05d4\u05d7\u05e0\u05d5\u05ea.","og_url":"https:\/\/brainb.co.il\/en\/\u05e4\u05e8\u05d5\u05d9\u05d9\u05e7\u05d8\u05d9\u05dd\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05dc\u05d7\u05e0\u05d5\u05ea-\u05e8\u05d4\u05d9\u05d8\u05d9-\u05de\u05e2\u05d9\u05d9\u05df\/","og_site_name":"\u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd BRAIN &amp; BRAND","article_publisher":"https:\/\/facebook.com\/BrainandBrandIL\/","article_published_time":"2023-05-20T19:59:50+00:00","article_modified_time":"2026-02-17T21:06:36+00:00","og_image":[{"width":800,"height":641,"url":"https:\/\/brainb.co.il\/wp-content\/uploads\/2018\/12\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05d7\u05d1\u05e8\u05ea-\u05de\u05d9\u05ea\u05d5\u05d2-\u05de\u05e9\u05e8\u05d3-\u05e4\u05e8\u05e1\u05d5\u05dd.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brainb.co.il\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\/#article","isPartOf":{"@id":"https:\/\/brainb.co.il\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\/"},"author":{"name":"admin","@id":"https:\/\/brainb.co.il\/#\/schema\/person\/49a79924d5509dfef9ed5250669034e0"},"headline":"\u05de\u05d9\u05ea\u05d5\u05d2 \u05dc\u05d7\u05e0\u05d5\u05ea \u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df","datePublished":"2023-05-20T19:59:50+00:00","dateModified":"2026-02-17T21:06:36+00:00","mainEntityOfPage":{"@id":"https:\/\/brainb.co.il\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\/"},"wordCount":0,"publisher":{"@id":"https:\/\/brainb.co.il\/#organization"},"image":{"@id":"https:\/\/brainb.co.il\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\/#primaryimage"},"thumbnailUrl":"https:\/\/brainb.co.il\/wp-content\/uploads\/2018\/12\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05d7\u05d1\u05e8\u05ea-\u05de\u05d9\u05ea\u05d5\u05d2-\u05de\u05e9\u05e8\u05d3-\u05e4\u05e8\u05e1\u05d5\u05dd.jpg","keywords":["\u05d2\u05e8\u05e4\u05d9\u05e7\u05d0\u05d9 \u05e4\u05e8\u05d9\u05dc\u05e0\u05e1","\u05de\u05d9\u05ea\u05d5\u05d2","\u05e2\u05d9\u05e6\u05d5\u05d1 \u05dc\u05d5\u05d2\u05d5","\u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df"],"articleSection":["\u05de\u05d9\u05ea\u05d5\u05d2","\u05e4\u05e8\u05d5\u05d9\u05d9\u05e7\u05d8\u05d9\u05dd"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/brainb.co.il\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\/","url":"https:\/\/brainb.co.il\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\/","name":"\u05de\u05d9\u05ea\u05d5\u05d2 \u05dc\u05d7\u05e0\u05d5\u05ea \u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df - \u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd BRAIN &amp; BRAND","isPartOf":{"@id":"https:\/\/brainb.co.il\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brainb.co.il\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\/#primaryimage"},"image":{"@id":"https:\/\/brainb.co.il\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\/#primaryimage"},"thumbnailUrl":"https:\/\/brainb.co.il\/wp-content\/uploads\/2018\/12\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05d7\u05d1\u05e8\u05ea-\u05de\u05d9\u05ea\u05d5\u05d2-\u05de\u05e9\u05e8\u05d3-\u05e4\u05e8\u05e1\u05d5\u05dd.jpg","datePublished":"2023-05-20T19:59:50+00:00","dateModified":"2026-02-17T21:06:36+00:00","breadcrumb":{"@id":"https:\/\/brainb.co.il\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brainb.co.il\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brainb.co.il\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\/#primaryimage","url":"https:\/\/brainb.co.il\/wp-content\/uploads\/2018\/12\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05d7\u05d1\u05e8\u05ea-\u05de\u05d9\u05ea\u05d5\u05d2-\u05de\u05e9\u05e8\u05d3-\u05e4\u05e8\u05e1\u05d5\u05dd.jpg","contentUrl":"https:\/\/brainb.co.il\/wp-content\/uploads\/2018\/12\/\u05de\u05d9\u05ea\u05d5\u05d2-\u05d7\u05d1\u05e8\u05ea-\u05de\u05d9\u05ea\u05d5\u05d2-\u05de\u05e9\u05e8\u05d3-\u05e4\u05e8\u05e1\u05d5\u05dd.jpg","width":800,"height":641},{"@type":"BreadcrumbList","@id":"https:\/\/brainb.co.il\/%d7%a4%d7%a8%d7%95%d7%99%d7%99%d7%a7%d7%98%d7%99%d7%9d\/%d7%9e%d7%99%d7%aa%d7%95%d7%92-%d7%9c%d7%97%d7%a0%d7%95%d7%aa-%d7%a8%d7%94%d7%99%d7%98%d7%99-%d7%9e%d7%a2%d7%99%d7%99%d7%9f\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brainb.co.il\/"},{"@type":"ListItem","position":2,"name":"\u05de\u05d9\u05ea\u05d5\u05d2 \u05dc\u05d7\u05e0\u05d5\u05ea \u05e8\u05d4\u05d9\u05d8\u05d9 \u05de\u05e2\u05d9\u05d9\u05df"}]},{"@type":"WebSite","@id":"https:\/\/brainb.co.il\/#website","url":"https:\/\/brainb.co.il\/","name":"\u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd BRAIN & BRAND","description":"\u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd BRAIN &amp; BRAND","publisher":{"@id":"https:\/\/brainb.co.il\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brainb.co.il\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/brainb.co.il\/#organization","name":"\u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd BRAIN & BRAND","url":"https:\/\/brainb.co.il\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brainb.co.il\/#\/schema\/logo\/image\/","url":"https:\/\/brainb.co.il\/wp-content\/uploads\/2018\/12\/Brain-Brand.png","contentUrl":"https:\/\/brainb.co.il\/wp-content\/uploads\/2018\/12\/Brain-Brand.png","width":1622,"height":267,"caption":"\u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd BRAIN & BRAND"},"image":{"@id":"https:\/\/brainb.co.il\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/BrainandBrandIL\/"]},{"@type":"Person","@id":"https:\/\/brainb.co.il\/#\/schema\/person\/49a79924d5509dfef9ed5250669034e0","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/983a75539e0ccd266171519675ce8ac2eaa7173489720180c8298ae81cc0deac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/983a75539e0ccd266171519675ce8ac2eaa7173489720180c8298ae81cc0deac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/983a75539e0ccd266171519675ce8ac2eaa7173489720180c8298ae81cc0deac?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/brainb.co.il\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/brainb.co.il\/en\/wp-json\/wp\/v2\/posts\/10325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainb.co.il\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brainb.co.il\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brainb.co.il\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brainb.co.il\/en\/wp-json\/wp\/v2\/comments?post=10325"}],"version-history":[{"count":7,"href":"https:\/\/brainb.co.il\/en\/wp-json\/wp\/v2\/posts\/10325\/revisions"}],"predecessor-version":[{"id":11305,"href":"https:\/\/brainb.co.il\/en\/wp-json\/wp\/v2\/posts\/10325\/revisions\/11305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brainb.co.il\/en\/wp-json\/wp\/v2\/media\/1266"}],"wp:attachment":[{"href":"https:\/\/brainb.co.il\/en\/wp-json\/wp\/v2\/media?parent=10325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainb.co.il\/en\/wp-json\/wp\/v2\/categories?post=10325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainb.co.il\/en\/wp-json\/wp\/v2\/tags?post=10325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}