{"id":12491,"date":"2025-06-14T23:48:42","date_gmt":"2025-06-14T20:48:42","guid":{"rendered":"https:\/\/brainb.co.il\/?p=12491"},"modified":"2026-02-17T23:06:30","modified_gmt":"2026-02-17T21:06:30","slug":"%d7%a0%d7%99%d7%94%d7%95%d7%9c-%d7%a2%d7%9e%d7%95%d7%93%d7%99-%d7%9c%d7%99%d7%a0%d7%a7%d7%93%d7%90%d7%99%d7%9f","status":"publish","type":"post","link":"https:\/\/brainb.co.il\/en\/%d7%9b%d7%aa%d7%91%d7%95%d7%aa\/%d7%a0%d7%99%d7%94%d7%95%d7%9c-%d7%a2%d7%9e%d7%95%d7%93%d7%99-%d7%9c%d7%99%d7%a0%d7%a7%d7%93%d7%90%d7%99%d7%9f\/","title":{"rendered":"\u05e0\u05d9\u05d4\u05d5\u05dc \u05e2\u05de\u05d5\u05d3\u05d9 \u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12491\" class=\"elementor elementor-12491\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2c97a8 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"f2c97a8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d84a96d qodef-gradient-background-column--no\" data-id=\"d84a96d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e3859d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"e3859d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a30ccfa qodef-gradient-background-column--no\" data-id=\"a30ccfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76491fe elementor-widget elementor-widget-heading\" data-id=\"76491fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u05e0\u05d9\u05d4\u05d5\u05dc \u05e2\u05de\u05d5\u05d3\u05d9 \u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b635d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"35b635d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbcec0 elementor-widget elementor-widget-text-editor\" data-id=\"6cbcec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><h2 class=\"ql-block\" data-block-id=\"block-b2440a20-3b3e-11f0-b94c-03c0870ee199\">\u05e0\u05d9\u05d4\u05d5\u05dc \u05e2\u05de\u05d5\u05d3\u05d9 \u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df \u2013 \u05d4\u05de\u05e4\u05ea\u05d7 \u05dc\u05e0\u05d5\u05db\u05d7\u05d5\u05ea \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05ea<\/h2><p>\u00a0<\/p><div class=\"ql-block\" data-block-id=\"block-b2440a20-3b3e-11f0-b94c-03c0870ee199\">\u05e0\u05d9\u05d4\u05d5\u05dc \u05e2\u05de\u05d5\u05d3\u05d9 \u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df \u05d4\u05d5\u05d0 \u05d0\u05d7\u05d3 \u05d4\u05db\u05dc\u05d9\u05dd \u05d4\u05d7\u05e9\u05d5\u05d1\u05d9\u05dd \u05d1\u05d9\u05d5\u05ea\u05e8 \u05db\u05d9\u05d5\u05dd \u05dc\u05e9\u05d9\u05e4\u05d5\u05e8 \u05d4\u05e0\u05e8\u05d0\u05d5\u05ea \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05e9\u05dc \u05e2\u05e1\u05e7\u05d9\u05dd. \u05db\u05d0\u05e9\u05e8 \u05d7\u05d1\u05e8\u05d4 \u05de\u05e6\u05d9\u05d2\u05d4 \u05e2\u05de\u05d5\u05d3 \u05e2\u05d3\u05db\u05e0\u05d9, \u05de\u05e2\u05d5\u05e6\u05d1 \u05d5\u05e4\u05e2\u05d9\u05dc \u05d1\u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df \u2013 \u05d4\u05d9\u05d0 \u05de\u05e9\u05d3\u05e8\u05ea \u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05d5\u05ea, \u05d0\u05de\u05d9\u05e0\u05d5\u05ea \u05d5\u05e8\u05dc\u05d5\u05d5\u05e0\u05d8\u05d9\u05d5\u05ea \u05d1\u05e9\u05d5\u05e7. \u05d6\u05d5\u05d4\u05d9 \u05d4\u05d3\u05e8\u05da \u05d4\u05d0\u05e4\u05e7\u05d8\u05d9\u05d1\u05d9\u05ea \u05d1\u05d9\u05d5\u05ea\u05e8 \u05dc\u05d4\u05d2\u05d9\u05e2 \u05d0\u05dc \u05e7\u05d4\u05dc\u05d9\u05dd \u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05d9\u05dd, \u05dc\u05e7\u05d1\u05dc \u05d7\u05e9\u05d9\u05e4\u05d4 \u05d0\u05d9\u05db\u05d5\u05ea\u05d9\u05ea \u05d5\u05dc\u05d4\u05e9\u05e4\u05d9\u05e2 \u05e2\u05dc \u05de\u05e7\u05d1\u05dc\u05d9 \u05d4\u05d7\u05dc\u05d8\u05d5\u05ea.<\/div><div class=\"ql-block\" data-block-id=\"block-b2440a20-3b3e-11f0-b94c-03c0870ee199\">\u00a0<\/div><h3 class=\"ql-block\" data-block-id=\"block-b2440a20-3b3e-11f0-b94c-03c0870ee199\">\u05dc\u05de\u05d4 \u05e2\u05de\u05d5\u05d3 \u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df \u05e6\u05e8\u05d9\u05da \u05dc\u05d4\u05d9\u05d5\u05ea \u05de\u05e0\u05d5\u05d4\u05dc \u05d1\u05d0\u05d5\u05e4\u05df \u05e7\u05d1\u05d5\u05e2?<\/h3><div class=\"ql-block\" data-block-id=\"block-b2440a20-3b3e-11f0-b94c-03c0870ee199\">\u05e2\u05de\u05d5\u05d3 \u05dc\u05d0 \u05e4\u05e2\u05d9\u05dc \u05d0\u05d5 \u05db\u05d6\u05d4 \u05e9\u05de\u05e2\u05d1\u05d9\u05e8 \u05de\u05e1\u05e8\u05d9\u05dd \u05de\u05d9\u05d5\u05e9\u05e0\u05d9\u05dd \u05e2\u05dc\u05d5\u05dc \u05dc\u05e4\u05d2\u05d5\u05e2 \u05d1\u05ea\u05d3\u05de\u05d9\u05ea \u05e9\u05dc \u05d4\u05d7\u05d1\u05e8\u05d4. \u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df \u05d4\u05d9\u05d0 \u05d4\u05e8\u05d1\u05d4 \u05de\u05e2\u05d1\u05e8 \u05dc\u05e7\u05d5\u05e8\u05d5\u05ea \u05d7\u05d9\u05d9\u05dd \u2013 \u05d4\u05d9\u05d0 \u05db\u05dc\u05d9 \u05ea\u05d5\u05db\u05df, \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d5\u05de\u05d9\u05ea\u05d5\u05d2 \u05e9\u05de\u05d0\u05e4\u05e9\u05e8 \u05dc\u05d9\u05e6\u05d5\u05e8 \u05e9\u05d9\u05d7 \u05d9\u05e9\u05d9\u05e8 \u05de\u05d5\u05dc \u05e7\u05d4\u05dc \u05e8\u05dc\u05d5\u05d5\u05e0\u05d8\u05d9. \u05e0\u05d9\u05d4\u05d5\u05dc \u05e9\u05d5\u05d8\u05e3 \u05de\u05d1\u05d8\u05d9\u05d7 \u05e9\u05d4\u05d7\u05d1\u05e8\u05d4 \u05de\u05d3\u05d1\u05e8\u05ea \u05d0\u05ea \u05e9\u05e4\u05ea \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d5\u05d4\u05e9\u05d5\u05ea\u05e4\u05d9\u05dd, \u05d5\u05de\u05de\u05e6\u05d1\u05ea \u05d0\u05ea \u05e2\u05e6\u05de\u05d4 \u05db\u05d7\u05dc\u05e7 \u05de\u05d4\u05e9\u05d9\u05d7 \u05d4\u05de\u05e7\u05e6\u05d5\u05e2\u05d9 \u05d1\u05d6\u05d9\u05e8\u05d4 \u05e9\u05dc\u05d4.<\/div><p>\u00a0<\/p><h4 class=\"ql-block\" data-block-id=\"block-b2440a20-3b3e-11f0-b94c-03c0870ee199\">\u05e0\u05d9\u05d4\u05d5\u05dc \u05e2\u05de\u05d5\u05d3\u05d9 \u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df \u05e2\u05dd Brain &amp; Brand \u2013 \u05e9\u05d9\u05e8\u05d5\u05ea \u05de\u05e7\u05d9\u05e3 \u05d5\u05d9\u05e2\u05d9\u05dc<\/h4><div class=\"ql-block\" data-block-id=\"block-b2440a20-3b3e-11f0-b94c-03c0870ee199\">\u05e0\u05d9\u05d4\u05d5\u05dc \u05e2\u05de\u05d5\u05d3\u05d9 \u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df \u05d3\u05e8\u05da Brain &amp; Brand \u05db\u05d5\u05dc\u05dc \u05de\u05e2\u05d8\u05e4\u05ea \u05e9\u05d9\u05e8\u05d5\u05ea \u05de\u05dc\u05d0\u05d4: \u05d9\u05e6\u05d9\u05e8\u05ea \u05ea\u05d5\u05db\u05df \u05e9\u05d1\u05d5\u05e2\u05d9 \u05dc\u05e4\u05d5\u05e1\u05d8\u05d9\u05dd, \u05e0\u05d9\u05d4\u05d5\u05dc \u05e9\u05d9\u05d7 \u05e2\u05dd \u05d4\u05e2\u05d5\u05e7\u05d1\u05d9\u05dd, \u05d5\u05d4\u05ea\u05d0\u05de\u05d4 \u05e9\u05dc \u05e9\u05e4\u05d4 \u05d5\u05d2\u05e8\u05e4\u05d9\u05e7\u05d4 \u05dc\u05e2\u05e8\u05db\u05d9 \u05d4\u05de\u05d5\u05ea\u05d2. \u05d1\u05e0\u05d5\u05e1\u05e3, \u05d0\u05e0\u05d5 \u05de\u05e0\u05d4\u05dc\u05d9\u05dd \u05e7\u05de\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05d1\u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df \u05e2\u05d1\u05d5\u05e8 \u05d7\u05d1\u05e8\u05d5\u05ea \u05e9\u05e4\u05d5\u05e2\u05dc\u05d5\u05ea \u05d1\u05d0\u05e8\u05e5 \u05d5\u05d1\u05e2\u05d5\u05dc\u05dd \u2013 \u05d2\u05dd \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4-B2B \u05d5\u05d2\u05dd \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4-B2C \u2013 \u05d5\u05de\u05e1\u05d9\u05d9\u05e2\u05d9\u05dd \u05dc\u05d4\u05df \u05dc\u05d4\u05d2\u05d9\u05e2 \u05dc\u05e7\u05d4\u05dc\u05d9\u05dd \u05e8\u05dc\u05d5\u05d5\u05e0\u05d8\u05d9\u05d9\u05dd \u05e2\u05dd \u05de\u05e1\u05e8\u05d9\u05dd \u05de\u05d3\u05d5\u05d9\u05e7\u05d9\u05dd.<\/div><div class=\"ql-block\" data-block-id=\"block-b2440a20-3b3e-11f0-b94c-03c0870ee199\">\u00a0<\/div><h5 class=\"ql-block\" data-block-id=\"block-b2440a20-3b3e-11f0-b94c-03c0870ee199\">\u05de\u05d4 \u05d4\u05d9\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05d4\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d9\u05dd \u05e9\u05dc \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df?<\/h5><div class=\"ql-block\" data-block-id=\"block-b2440a20-3b3e-11f0-b94c-03c0870ee199\">\u05d3\u05e8\u05da \u05e4\u05d5\u05e1\u05d8\u05d9\u05dd \u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05d9\u05dd, \u05ea\u05d5\u05db\u05df \u05de\u05e2\u05d5\u05e8\u05e8 \u05e2\u05e0\u05d9\u05d9\u05df \u05d5\u05e7\u05de\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05de\u05de\u05d5\u05de\u05e0\u05d9\u05dd \u2013 \u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df \u05de\u05d0\u05e4\u05e9\u05e8\u05ea \u05dc\u05d1\u05e0\u05d5\u05ea \u05e0\u05d5\u05db\u05d7\u05d5\u05ea \u05d1\u05d5\u05dc\u05d8\u05ea \u05d1\u05e7\u05e8\u05d1 \u05de\u05e7\u05d1\u05dc\u05d9 \u05d4\u05d7\u05dc\u05d8\u05d5\u05ea. \u05d4\u05e4\u05dc\u05d8\u05e4\u05d5\u05e8\u05de\u05d4 \u05de\u05e6\u05d9\u05e2\u05d4 \u05db\u05dc\u05d9\u05dd \u05de\u05d3\u05d5\u05d9\u05e7\u05d9\u05dd \u05dc\u05d8\u05e8\u05d2\u05d5\u05d8 \u05e7\u05d4\u05dc\u05d9\u05dd \u05dc\u05e4\u05d9 \u05ea\u05d7\u05d5\u05dd, \u05ea\u05e4\u05e7\u05d9\u05d3, \u05d5\u05ea\u05d7\u05d5\u05de\u05d9 \u05e2\u05e0\u05d9\u05d9\u05df \u2013 \u05d9\u05ea\u05e8\u05d5\u05df \u05d0\u05d3\u05d9\u05e8 \u05dc\u05de\u05d9 \u05e9\u05de\u05d7\u05e4\u05e9 \u05dc\u05e6\u05de\u05d5\u05d7 \u05d1\u05e6\u05d5\u05e8\u05d4 \u05d7\u05db\u05de\u05d4 \u05d5\u05de\u05de\u05d5\u05e7\u05d3\u05ea.<\/div><p>\u00a0<\/p><h6 class=\"ql-block\" data-block-id=\"block-b2440a20-3b3e-11f0-b94c-03c0870ee199\">\u05e0\u05d9\u05d4\u05d5\u05dc \u05e2\u05de\u05d5\u05d3\u05d9 \u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df \u2013 \u05dc\u05e1\u05d9\u05d5\u05dd<\/h6><div class=\"ql-block\" data-block-id=\"block-b2440a20-3b3e-11f0-b94c-03c0870ee199\">\u05e0\u05d9\u05d4\u05d5\u05dc \u05e2\u05de\u05d5\u05d3\u05d9 \u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df \u05d4\u05d5\u05d0 \u05dc\u05d0 \u05de\u05d5\u05ea\u05e8\u05d5\u05ea \u2013 \u05d4\u05d5\u05d0 \u05de\u05e8\u05db\u05d9\u05d1 \u05e7\u05e8\u05d9\u05d8\u05d9 \u05d1\u05ea\u05d4\u05dc\u05d9\u05da \u05d1\u05e0\u05d9\u05d9\u05ea \u05de\u05d5\u05ea\u05d2 \u05e2\u05e1\u05e7\u05d9 \u05d7\u05d6\u05e7. \u05d1\u05d9\u05df \u05d0\u05dd \u05d0\u05ea\u05dd \u05e1\u05d8\u05d0\u05e8\u05d8\u05d0\u05e4 \u05d1\u05ea\u05d7\u05d9\u05dc\u05ea \u05d4\u05d3\u05e8\u05da \u05d0\u05d5 \u05d7\u05d1\u05e8\u05d4 \u05de\u05d1\u05d5\u05e1\u05e1\u05ea \u05e9\u05e8\u05d5\u05e6\u05d4 \u05dc\u05d4\u05e2\u05de\u05d9\u05e7 \u05d0\u05ea \u05d4\u05d4\u05e9\u05e4\u05e2\u05d4 \u05e9\u05dc\u05d4 \u05d1\u05d6\u05d9\u05e8\u05d4 \u05d4\u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05ea, \u05d4\u05e6\u05d5\u05d5\u05ea \u05e9\u05dc Brain &amp; Brand \u05db\u05d0\u05df \u05db\u05d3\u05d9 \u05dc\u05d1\u05e0\u05d5\u05ea \u05d0\u05d9\u05ea\u05db\u05dd \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05ea\u05d5\u05db\u05df \u05e9\u05ea\u05d1\u05d9\u05d0 \u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u2013 \u05e2\u05dd \u05e0\u05d5\u05db\u05d7\u05d5\u05ea \u05e8\u05e6\u05d9\u05e4\u05d4, \u05de\u05d3\u05d5\u05d9\u05e7\u05ea \u05d5\u05d1\u05e2\u05dc\u05ea \u05e2\u05e8\u05da \u05d0\u05de\u05d9\u05ea\u05d9.<\/div><div class=\"ql-block\" data-block-id=\"block-b2440a20-3b3e-11f0-b94c-03c0870ee199\">\u00a0<\/div><div class=\"ql-block\" data-block-id=\"block-b2440a20-3b3e-11f0-b94c-03c0870ee199\">\u05d0\u05dd \u05d9\u05e9 \u05e7\u05d4\u05dc \u05d9\u05e2\u05d3 \u05de\u05e1\u05d5\u05d9\u05dd \u05e9\u05ea\u05e8\u05e6\u05d4 \u05dc\u05d4\u05ea\u05d0\u05d9\u05dd \u05dc\u05d5 \u05d0\u05ea \u05d4\u05d8\u05e7\u05e1\u05d8 (\u05db\u05de\u05d5 \u05d4\u05d9\u05d9\u05d8\u05e7, \u05e0\u05d3\u05dc\u201d\u05df, \u05d9\u05e6\u05e8\u05e0\u05d9\u05dd \u05d5\u05db\u05d5\u2019) \u2013 \u05d0\u05d5\u05db\u05dc \u05dc\u05e2\u05e8\u05d5\u05da \u05d0\u05ea \u05d6\u05d4 \u05d1\u05d4\u05ea\u05d0\u05dd.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef45f2 elementor-widget elementor-widget-spacer\" data-id=\"0ef45f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c110f5f qodef-gradient-background-column--no\" data-id=\"c110f5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec9abab elementor-widget elementor-widget-image\" data-id=\"ec9abab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/brainb.co.il\/wp-content\/uploads\/2025\/06\/\u05e0\u05d9\u05d4\u05d5\u05dc-\u05e2\u05de\u05d5\u05d3\u05d9-\u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df-\u05e4\u05e8\u05e1\u05d5\u05dd-\u05d1\u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df-\u05de\u05e9\u05e8\u05d3-\u05e4\u05e8\u05e1\u05d5\u05dd-\u05d1\u05e8\u05d9\u05d9\u05df-\u05d0\u05e0\u05d3-\u05d1\u05e8\u05d0\u05e0\u05d3-819x1024.png\" class=\"attachment-large size-large wp-image-12492\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cef129b elementor-widget elementor-widget-heading\" data-id=\"cef129b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u05de\u05e2\u05d5\u05e0\u05d9\u05d9\u05e0\u05d9\u05dd \u05dc\u05e7\u05d1\u05dc \u05d4\u05e6\u05e2\u05d4?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-919e1c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"919e1c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c11e50 elementor-button-align-center elementor-mobile-button-align-center elementor-widget elementor-widget-global elementor-global-10791 elementor-widget-form\" data-id=\"8c11e50\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;\\u05d4\\u05d1\\u05d0&quot;,&quot;step_previous_label&quot;:&quot;\\u05d4\\u05e7\\u05d5\\u05d3\\u05dd&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"12491\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"8c11e50\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd BRAIN &amp; BRAND\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t\u05e9\u05dd \u05e4\u05e8\u05d8\u05d9 \u05d5\u05de\u05e9\u05e4\u05d7\u05d4\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"\u05e9\u05dd \u05e4\u05e8\u05d8\u05d9 \u05d5\u05de\u05e9\u05e4\u05d7\u05d4\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t\u05db\u05ea\u05d5\u05d1\u05ea \u05de\u05d9\u05d9\u05dc\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"\u05db\u05ea\u05d5\u05d1\u05ea \u05de\u05d9\u05d9\u05dc\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-b9cd3c3 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-b9cd3c3\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t\u05e0\u05d5\u05e9\u05d0 \u05d4\u05e4\u05e0\u05d9\u05d9\u05d4\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[b9cd3c3]\" id=\"form-field-b9cd3c3\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"\u05e0\u05d5\u05e9\u05d0 \u05d4\u05e4\u05e0\u05d9\u05d9\u05d4\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-5fc6f08 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-5fc6f08\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t\u05de\u05e1\u05e4\u05e8 \u05d8\u05dc\u05e4\u05d5\u05df\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[5fc6f08]\" id=\"form-field-5fc6f08\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"\u05de\u05e1\u05e4\u05e8 \u05d8\u05dc\u05e4\u05d5\u05df\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-6ed25c0 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-6ed25c0\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\t\u05ea\u05d5\u05db\u05df \u05d4\u05d4\u05d5\u05d3\u05e2\u05d4\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[6ed25c0]\" id=\"form-field-6ed25c0\" rows=\"4\" placeholder=\"\u05ea\u05d5\u05db\u05df \u05d4\u05d4\u05d5\u05d3\u05e2\u05d4\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_2a07135 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_2a07135]\" id=\"form-field-field_2a07135\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_2a07135\">\u05de\u05d0\u05e9\u05e8 \u05d0\u05ea <a href=\"https:\/\/brainb.co.il\/%d7%aa%d7%a0%d7%90%d7%99-%d7%a4%d7%a8%d7%98%d7%99%d7%95%d7%aa\/\" target=\"_blank\" rel=\"noopener\">\u05de\u05d3\u05d9\u05e0\u05d9\u05d5\u05ea \u05d4\u05e4\u05e8\u05d8\u05d9\u05d5\u05ea<\/a>\n \u05e9\u05dc \u05d4\u05d0\u05ea\u05e8<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_78b0bed elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_78b0bed\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6Ld68y8rAAAAAJKEI5m9obsi6UQ6xiv3AyE3eIEs\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u05e9\u05dc\u05d9\u05d7\u05ea \u05d4\u05d5\u05d3\u05e2\u05d4<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u05e0\u05d9\u05d4\u05d5\u05dc \u05e2\u05de\u05d5\u05d3\u05d9 \u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df \u2013 \u05d4\u05de\u05e4\u05ea\u05d7 \u05dc\u05e0\u05d5\u05db\u05d7\u05d5\u05ea \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05ea \u05e0\u05d9\u05d4\u05d5\u05dc \u05e2\u05de\u05d5\u05d3\u05d9 \u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df \u05d4\u05d5\u05d0 \u05d0\u05d7\u05d3 \u05d4\u05db\u05dc\u05d9\u05dd \u05d4\u05d7\u05e9\u05d5\u05d1\u05d9\u05dd \u05d1\u05d9\u05d5\u05ea\u05e8 \u05db\u05d9\u05d5\u05dd \u05dc\u05e9\u05d9\u05e4\u05d5\u05e8 \u05d4\u05e0\u05e8\u05d0\u05d5\u05ea \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea \u05e9\u05dc \u05e2\u05e1\u05e7\u05d9\u05dd. \u05db\u05d0\u05e9\u05e8 \u05d7\u05d1\u05e8\u05d4 \u05de\u05e6\u05d9\u05d2\u05d4 \u05e2\u05de\u05d5\u05d3 \u05e2\u05d3\u05db\u05e0\u05d9, \u05de\u05e2\u05d5\u05e6\u05d1 \u05d5\u05e4\u05e2\u05d9\u05dc \u05d1\u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df \u2013 \u05d4\u05d9\u05d0 \u05de\u05e9\u05d3\u05e8\u05ea \u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05d5\u05ea, \u05d0\u05de\u05d9\u05e0\u05d5\u05ea \u05d5\u05e8\u05dc\u05d5\u05d5\u05e0\u05d8\u05d9\u05d5\u05ea \u05d1\u05e9\u05d5\u05e7. \u05d6\u05d5\u05d4\u05d9 \u05d4\u05d3\u05e8\u05da \u05d4\u05d0\u05e4\u05e7\u05d8\u05d9\u05d1\u05d9\u05ea \u05d1\u05d9\u05d5\u05ea\u05e8 \u05dc\u05d4\u05d2\u05d9\u05e2 \u05d0\u05dc \u05e7\u05d4\u05dc\u05d9\u05dd \u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05d9\u05dd, \u05dc\u05e7\u05d1\u05dc \u05d7\u05e9\u05d9\u05e4\u05d4 \u05d0\u05d9\u05db\u05d5\u05ea\u05d9\u05ea \u05d5\u05dc\u05d4\u05e9\u05e4\u05d9\u05e2 \u05e2\u05dc \u05de\u05e7\u05d1\u05dc\u05d9 \u05d4\u05d7\u05dc\u05d8\u05d5\u05ea. \u05dc\u05de\u05d4 \u05e2\u05de\u05d5\u05d3 \u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-12491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-65"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u05e0\u05d9\u05d4\u05d5\u05dc \u05e2\u05de\u05d5\u05d3\u05d9 \u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df | \u05de\u05e9\u05e8\u05d3 \u05e4\u05e8\u05e1\u05d5\u05dd 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